Make a Fortune and Become Well-off [90] - Chapter 72
Although Li Ang and those people were not in the same field, even a purely literary job such as founding a magazine couldn’t avoid all kinds of bloodless battles such as undercover and poaching. The Wuxia magazine was almost wiped out. Coupled with the increasingly fierce layoff craze in recent years, how could he not understand what Wang Yong said about the chaos in Wucheng?
He thought about it and then said, “Then you stay in Wucheng for the time being and be responsible for Teacher Ning Meng’s manuscripts. Ning Meng is a little girl studying outside. If there is any inconvenience in life, you should take care of her. Be very thoughtful.” Director Li said, “I will rearrange people to take charge of other authors and teachers under you.”
Wang Yong’s reasoning was unmatched.
For him, one Ning Meng under his command was enough to outweigh several new authors who had yet to make their mark. Ning Meng’s manuscript had stabilized, and Director Li had been in a state of excitement during the period.
The weekly sales volume of the fourth issue had been released. The first print of one million copies had been absorbed by the markets radiated by the three branches of Nanshi, Shanghai and Guangshi. Director Li, who had more ambitions, wanted to take advantage of the current popularity of the Catcher in Song Dynasty to go to Tianjin City and open a branch to further spread the influence of the Wuxia magazine to the north.
But it was not easy because there were many magazines in Tianjin City with extremely high market share. Some magazines were even about to be canceled compared to the previous period. The most glorious period of Wuxia was not bad, and they would continue to be brilliant in the future.
Therefore, if Wuxia wanted to surpass the local bigwigs in Tianjin City and enter the Beidi market, he must also see whether the local magazines in Tianjin City agree. But Northland was indeed a huge market.
The good thing was that although there were many famous magazines in Tianjin City, in the field of martial arts, none could compete with the current popularity of the Wuxia Magazine. That was why he chose to enter Beidi.
It was the fifth issue of the Catcher in Song Dynasty serialization. Director Li had enough manuscripts to serialize seven chapters at once, which was more than 21,000 words. Taking advantage of the east wind that Justice Bao had not yet released, entering the Beidi market would be much easier than at any other time.
He thought for a moment and called the editor-in-chief of a publishing house he knew.
Jiang Ning heard Wang Yong say that the Wuxia Magazine wanted to represent her publishing rights, and she hesitated when publishing Catcher in Song Dynasty.
Didn’t they just finish four issues of serialization and were preparing for the fifth issue? Why was it suddenly about to be published? That was a very normal thing after the millennium. Many authors first serialize in magazines and achieve good results before publishing.
Others directly sign for publication, and then serialize them in magazines under the publishing house for warm-up and promotion. After the magazine had serialized a few issues and readers were itching to read, the complete published works were not launched in one fell swoop, or divided into volumes. Publishing in that way had an excellent publicity effect.
Catcher in Song Dynasty had been serialized for four issues, and they would release the fifth issue. According to the serialization volume of 20,000 words per issue with the fifth issue of the market, Catcher in Song Dynasty had already serialized 120,000 words.
If Wuxia wanted to enter the northern market, it must not start from the first issue of the Catcher in Song Dynasty serialization on Wuxia. Without the warm-up of the previous issues, readers would directly read the sixth issue of the Catcher in Song Dynasty, or even the seventh and eighth issues. If there was no beginning or end, the market response would definitely not be good.
Moreover, it would take time for Wuxia to enter the Northland market.
So he thought of cooperating with a publishing house to divide the Catcher in Song Dynasty into volumes one, two and three according to the number of words. Just like the works of Jin Yong, Gu Long, Wen Ruian and others currently on the market, they could be divided into multiple volumes, each of which contained 150,000 words.
Then Catcher in Song Dynasty would be first sent to the North through the channel of the publishing house, and then the Wuxia Magazine would follow closely. People who read the first volume of the Catcher in Song Dynasty, after losing the subsequent content, would naturally go to the publishing house to inquire about the follow-up content. At that time Wuxia could take the opportunity to enter the Northland market. As for whether it could capture a market in the Northland later, it depends on the subsequent content output of Wuxia Magazine.
At any time, high-quality content was the key to a magazine’s survival.
With the current total monthly sales of more than three million copies, most publishing houses want to get the publishing rights of the Catcher in Song Dynasty. All Director Li had to do was to select the best Northland publishing house. The market channel was the publishing house that was most conducive for martial arts to enter the Northland market.
It was not difficult for him as a person within the publishing system.
Jiang Ning was surprised that a publishing house wanted to sign Catcher in Song Dynasty for publication so soon.
“It’s the publishing house that our director personally found for you.” Wang Yong pushed up the glasses on the bridge of his nose, saying,”Only publish the serialized parts and make the first volume. Director Li has already negotiated the contract for you. Take a look.”
At present, what Director Li sent him was only an electronic version of the contract. In other words, it was not a contract at all. There were only some general terms, mainly the quotation from the publishing house. They would have to wait for the publishing house to send the formal contract. The specific details could be waited for. When the contract arrives, they could discuss it with the publisher.
Because of the popularity of the Catcher in Song Dynasty, the publishing house offered a price of 100,000 yuan or 9% for the first printing, and 100,000 yuan for every additional printing after that.
The price was very generous.
Director Li’s main purpose of finding a publication for her was to open up the Northland market, so he only charged her a nominal agency fee.
At that time, due to the increase in the total monthly sales of Wuxia, the printing factories that cooperated with Wuxia were also working overtime for printing. As a printing factory in Guangzhou that had in-depth cooperation with Wuxia, after entering the 1990s, the decline of Wuxia also caused the printing factory’s orders to drop significantly. Although it would not face bankruptcy like other factories, it was still difficult to maintain.
The popularity of the Catcher in Song Dynasty not only brought Wuxia Magazine back to life overnight, but also brought many orders to the printing factory. Not to mention anything else, the total number of prints of one magazine in their printing factory last month reached more than three million copies, which had also greatly eased the current financial situation of the printing factory. Many of the previously unpaid wages had also been paid, and the workers in the printing factory were also very happy.
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